Your segment should include just one or two fictional contacts with valid email addresses that you can receive mail from, like the one you set up in Create a dynamic segment. A segment containing the contacts you will send your email to.
In the following procedure, you'll set up a simple customer journey that sends an email message to all the members of a target segment. Use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more.Ī simple customer journey can include just two steps: identifying the target segment and creating an activity that addresses the members of that segment. We call this process the customer journey. As you engage potential customers, they start by discovering your product, evaluate whether it meets their needs, look for a good offer, and finally make a purchase.
